Seminar Nasional Ilmu Terapan (SNITER)

THE IMPACT OF DIGITAL LITERACY ON STUDENTS' MENTAL WELL-BEING: AN APPROACH TO HEALTHIER EDUCATION

Ettyani — 2024-11-29

Integrating digital literacy into education is important in the digital age, but its impact on students' mental health is not fully understood. This study examines the relationship between digital literacy and mental health among senior high school students, highlighting the benefits and challenges of digital learning environments. Using a qualitative approach, including
questionnaires and interviews, the study assessed digital literacy levels, usage patterns, and selfreported mental health. Findings showed a complex relationship between higher digital literacy improving self-confidence and academic performance and reducing anxiety. However, excessive screen time and pressure to engage with digital devices can increase stress, fatigue, and social isolation. Students who balance digital and offline activities tend to have better mental health.
This study underscores the importance of promoting healthy digital habits and offline interactions in educational settings to ensure that digital literacy contributes positively to students' overall mental health. Educational institutions are encouraged to adopt a balanced approach and provide support systems that encourage digital competence and mental health.

MAKNA SIMBOLIS ORNAMEN-ORNAMEN PADA KELENTENG BOEN BIO SURABAYA

Kezia Febrianti — 2022-11-29

The aim of this study is to describe the types of ornaments found in the Boen Bio Temple building at Jalan Kapasari No. 131 and their symbolic meanings. This study is descriptive and qualitative. The variety of ornaments found at the main building of Boen Bio Temple in Kapasan area was the focus of this research. Literature review, observation, documentation and interviews were used to collect the research data. A triangulation of the sources was carried out to verify the veracity of the data obtained. After data collection, the data was presented, reduced and conclusions were drawn. From the research results, the ornaments found in the outer and inner buildings of the Boen Bio Temple are as follows: Killin ornaments, a pair of lions, phoenix birds, 2 dragon poles, bats, five doors, 11 dragon lamps,4 entrance pillars, Zhong xiao lian jie ornaments,6 windows in the main room,5 lamps on the roof of the entrance, 2 paintings on the entrance wall. The results of this study shows that the use of ornaments in certain areas of the temple building has symbolic meanings are rich in moral values, one of which is a symbol of protection that can be passed on by these symbols for those who believe in them.

ANALISIS WAYANG GOLEK BOGOR DAN WAYANG POTEHI JOMBANG DALAM STRUKTUR BAHAN PEMBUATAN DAN ALUR PEMENTASAN

Ong Peter Leonardo — 2024-11-29

The continuous popularity of wayang up to the present day demonstrates its importance and significance in people's lives. Wayang Golek and Wayang Potehi are two forms of wayang that have their own unique characteristics. Wayang Potehi, of Chinese descent, uses puppets and often depicts stories about Chinese figures and legends. Developed from wayang kulit, wayang golek is made of wood and tells the stories of the Ramayana and Mahabharata, the cultural heritage of Java. Both types of wayang have similarities in terms of history and both use wood as the main material for making puppets. This research focuses on the comparison and similarities between Wayang Potehi from Jombang and Wayang Golek from Bogor, specifically in terms of materials and tools used in production, as well as the performance flow. The aim is to determine whether there is a strong connection between the two types of wayang and to understand how their histories are related. The research questions include the materials used in the making of wayang and the performance flow of both types of wayang.

EFEKTIVITAS PENGGUNAAN METODE PERMAINAN DENGAN MEDIA FLASHCARD DALAM MENINGKATKAN PEMBELAJARAN KOSAKATA ALAT TULIS BAHASA MANDARIN PADA SISWA SD X SURABAYA

Fennyta Anggelina Kristianto — 2024-11-29

Mandarin is needed today, many schools require learning Mandarin. The author found a problem in learning
activities at SD X Surabaya, namely learning media that is not supportive so that students do not have interest
in learning. Therefore, to overcome problems in learning, the author uses flashcard game media, this learning
focuses on improving students' ability to write vocabulary. The research uses a quantitative method by taking
the results of the pre-test and post-test student scores which are then compared. From the results of the
calculation, it can be seen from the percentage of student completion, initially only 6.7%, now it is 100%,
which has increased considerably, namely 93.3%. This shows that the increase in students' understanding of
the vocabulary taught.

Kata-kata Tabu dalam Postingan Cardi B di Twitter

Eka Fadilah — 2024-11-29

Bahasa tabu, juga dikenal sebagai 'kebebasan berbicara', adalah salah satu cara orang mengekspresikan ketidaksetujuan mereka terhadap jenis perilaku tertentu yang diyakini tidak sesuai norma, baik untuk alasan supranatural atau pelanggaran kata-kata tabu. Ada banyak kata-kata tabu dalam penelitian ini yang akan diperiksa untuk mengetahui jenis dan fungsi
apa yang terkandung dalam posting oleh artis terkenal Cardi B. Studi deskriptif ini menggunakan metodologi kualitatif dengan fakta dan fenomena yang sederhana untuk dijelaskan dan memungkinkan pengembangan hipotesis baru yang konsisten dengan model. Peneliti mencari kata-kata yang relevan dengan konteks yang berkaitan dengan masalah masyarakat dan menganalisis jenis dan fungsi kata-kata terlarang yang digunakan dalam posting Cardi B. Dengan menggunakan teori Wardaugh (1986) dan Jay (1996), peneliti menginvestigasi sekitar 20 kata Tabu yang dapat dikombinasikan dan ditafsirkan memiliki berbagai jenis dan fungsi. Jenis yang ditemukan oleh peneliti adalah kata-kata tabu yang terkait dengan seks, bagian tubuh, rasisme, dan LGBT, sedangkan untuk fungsi kategori bahasa vulgar, kecabulan, pelecehan seksual, serta makian dan penghinaan ditemukan pada unggahan Cardi B di Twitter.

ANALISIS PERBANDINGAN FUNGSI DAN MAKNA SEMIOTIK MOTIF PHOENIX PAKAIAN TRADISIONAL WANITA TIONGKOK QIPAO DI MASA DINASTI QING DAN MASA GENERASI Z DI SURABAYA

Vella Yuria — 2024-11-29

This research discusses the function of qipao and the meaning of the Phoenix symbol on qipao during the Qing Dynasty and Generation Z. Qipao is a traditional Chinese garment often adorned with Phoenix motifs, which are mythological creatures in Chinese culture. In this context, the research explores the evolution of qipao and the use of the Phoenix symbol from the Qing Dynasty to Generation Z, the current young generation. In this study, the author used a qualitative method consisting of literature review and interviews to compare the changes in qipao and the symbolic meaning of the Phoenix in qipao between two different time periods. This analysis includes social, cultural, and historical factors that influence the evolution of the Phoenix's meaning in the design and use of qipao. The results of this research are expected to provide deeper insights into the differences in qipao and the symbolic meaning of the Phoenix motif in qipao.

ANALISIS PANDANGAN ANAK MUDA DI SURABAYA TIMUR DALAM PERBANDINGAN KEBAYA ENCIM DAN KEBAYA JAWA

Audrey Morse — 2024-11-29

Kebaya is a traditional Indonesian clothing that is popular among women and has been known for a long time by many people in various countries, because it can display elegance when worn, besides that kebaya clothing is also an Indonesian cultural heritage. One of the kebaya known to the public is the Javanese kebaya, then the entry of Chinese culture emerged kebaya encim. This study was conducted to analyze the views of young people in East Surabaya in the comparison of Kebaya Encim and Kebaya Jawa. The comparison was made based on the similarities and differences in Kebaya Encim and Kebaya Javanese according to the views of young people in East Surabaya with questionnaire research methods and interviews, sampling from young people in the East Surabaya area.
Based on this research, it can be seen that the views of young people in East Surabaya in comparison are bright colors and the average motif is related to flowers or other motifs that contain elements of Chinese culture and Javanese Kebaya which is worn with kemben and is identical to brocade.

PENGARUH MEDIA DRAMA TIONGKOK TERHADAP MINAT MAHASISWA DALAM BELAJAR BAHASA MANDARIN

Emily Virginia — 2024-11-29

Drama Tiongkok merupakan salah satu media belajar Bahasa Mandarin yang paling banyak diminati, oleh karena itu penulis membuat penelitian ini yang memerlukan tinjauan pustaka sebagai landasan teori. Penulis melakukan penelitian ini dengan metode penelitian kuesioner yang tentunya penulis mencari responden dari universitas-universitas yang ada di Indonesia, sehingga penulis mendapat responden dari Pulau Jawa dan Sulawesi, responden yang mengisi kuesioner tersebut sebagian besar dari Jawa Timur dan Jawa Barat. Dari pertanyaan yang diberikan penulis, responden menjawab dengan cara memilih jawaban dari pilihan yang ada dan juga terdapat pertanyaan essay dikarenakan penulis ingin melihat secara langsung jawaban dari responden. Dalam penelitian ini diketahui pengaruh dari Drama Tiongkok terhadap minat responden, yaitu: pengaruh seperti apa yang akan diberikan dari Drama Tiongkok dan seberapa besar pengaruh yang diberikan. Kemudian dari pembahasan tersebut penulis juga akan memberikan kesimpulan akhir dan saran berupa banyak responden yang merasakan pengaruh positif dari menonton Drama Tiongkok terhadap minat responden dalam belajar Bahasa Mandarin.

EFEKTIVITAS PENGGUNAAN MEDIA FLY SWATTER GAME TERHADAP KEMAMPUAN PENGUASAAN KOSAKATA BAHASA MANDARIN

Alodya Vania Gantari — 2024-11-29

Currently, Mandarin is one of the subjects taught in almost all private schools in Indonesia. Almost all schools have made Mandarin a compulsory subject, including at St. Theresia 1 Catholic Elementary School in Surabaya. However, during the teaching and learning process, both teachers and students encounter many obstacles and challenges. The most common issue in learning Mandarin is recognizing Hanzi characters. Therefore, teachers strive to find appropriate and effective methods to make learning Mandarin easier for students. In this thesis, the author elaborates on the effectiveness of using the Fly Swatter game media for mastering Mandarin vocabulary in class 5B at St. Theresia 1 Catholic Elementary School in Surabaya. This research uses a quantitative approach with a pre-test and post-test design. It concludes that the use of the Fly Swatter game media is effective in improving the learning outcomes of class 5B students at St. Theresia 1 Catholic Elementary School in Surabaya.

EFEKTIVITAS MEDIA BINGO SEBAGAI MEDIA BELAJAR BAHASA MANDARIN TERHADAP PENINGKATAN PEMAHAMAN KOSAKATA SISWA KELAS 6 DI ELEMENTARY ANUGERAH SCHOOL SIDOARJO

Stevanny — 2024-11-29

The Effectiveness of BINGO as a Learning Medium for Mandarin Vocabulary Comprehension among 6th-Grade Students at Elementary Anugerah School Sidoarjo. This study examines the effectiveness of BINGO as a learning medium for improving the Mandarin vocabulary comprehension of 6th-grade students at Elementary Anugerah School Sidoarjo. The BINGO game is utilized as a tool to enhance students' ability to read Hanzi, with the goal of fostering a greater interest in learning Mandarin through an engaging and enjoyable learning medium. This activity is supported by various methods, including the drill method, lecture method, and the use of PowerPoint, which together contribute to the success of the BINGO game. The BINGO game requires the use of PowerPoint as a platform for the BINGO board, which can be pre-designed to streamline the game's execution and save time. In conducting this activity, research methods are essential to assess the effectiveness of the approach. Therefore, the study employed pre-test and post-test methods to evaluate the students' condition before and after the implementation of the BINGO game, allowing for a thorough analysis of its impact on student learning outcomes.

INTRINSIC ELEMENTS OF EKA KURNIAWAN BEAUTY IS A WOUND

Donny Tanwijaya — 2024-11-29

This research aims to analyze the intrinsic elements of Eka Kurniawan's novel Cantik Itu Luka, The study focuses on the character Dewi Ayu, examining the emotions she experiences, including anger, love, sadness, and disgust. By utilizing intrinsic element theory, this research delves into the novel's characterization, plot development, and conflict to uncover how these elements shape Dewi Ayu's complex personality and journey throughout the narrative. This study aims to explore how the
author portrays Dewi Ayu's struggles and the various emotions that define her character. The findings reveal that Dewi Ayu encounters numerous challenges, each contributing to the richness of her character and the overall narrative. Through a detailed analysis of the intrinsic elements, this research demonstrates how Eka Kurniawan uses these literary techniques to create a powerful and emotionally resonant story. The results offer valuable insights into the deeper layers of meaning
within the novel, emphasizing the importance of intrinsic elements in shaping the story and its characters.

MYTHOLOGICAL ELEMENTS IN GOD OF WAR VIDEO GAME: A POPULAR CULTURE ANALYSIS

Arya Pratama Herryawan — 2024-11-29

Nowadays popular culture can come in many different kinds of forms and platforms and can be accessed by many people, since it is mass-produced, and can be accepted by the people from all classes. According to Abhishek Kumar Singh (2022) popular culture means a culture that can be accepted by the society of all ages.
This study aims to analyze the accuracy of heroism in a character named Kratos, who serves as the protagonist and the only controllable character in the God of War video game, using qualitative research methods, this study explores how, no matter how brutal is he, this weird bald man still have the heroic side inside him, along with the accuracy of the mythological elements inside. It is important to remember the significance of analyzing character traits in video games.

SIMBOL NARKOBA DALAM LAGU-LAGU HARRY STYLES: ANALISIS MELALUI ‘NEGOTIATED READINGS'

Ardito Kenanya Hudson W — 2024-11-29

This study delves into the use of drug symbols in Harry Styles' songs and explores the meanings attributed to these symbols through the lens of John Fiske's 'Negotiated Readings' theory. The research adopts a qualitative descriptive method to examine how audiences negotiate and interpret drug symbols in Styles' lyrics, focusing on three key themes. First, the analysis reveals that drug symbols are utilized to convey intense emotional pain, drawing parallels to the struggles of addiction in songs such as 'Meet Me In The Hallway'. Second, the study uncovers how drug symbol antidotes symbolize remedies or counteractions, depicting love as a healing force rather than a destructive one in tracks like 'Golden' and 'Daylight'. Lastly, the research highlights how drug symbols are employed to depict struggles and challenges within relationships, evident in songs like 'As It Was' and 'Daylight'. By applying the theory of 'Negotiated Readings' to the analysis of drug symbols in Harry Styles' songs, this study contributes to a deeper understanding of how audiences interpret and engage with symbolic meanings in popular music.

Pengaruh Social Media Marketing Terhadap Electronic Word of Mouth Pelanggan Gojek di Kota Surabaya yang dimediasi Consumer Engagement

Irfan Hardono — 2024-11-29

The increasingly rapid development of the digital era from time to time is also supported by the presence of increasingly sophisticated technology increasing the mobility of social media use, including in the field of online transportation services. This research aims to examine the influence of social media marketing on electronic word of mouth of Gojek consumers in Surabaya which is mediated by consumer engagement. The research method used is quantitative. The population in this study was the population of Bulak Village, totaling 21,529 residents. Meanwhile, the sample is the population of Bulak Subdistrict, totaling 21,529 residents, who have used Gojek transportation services. The research variables consist of the independent variable: social media marketing (X), the dependent variable: electronic word of mouth (Y) and the mediator variable: consumer engagement (Z). The data analysis technique uses multivariate statistical techniques. The research results show that social media marketing has a significant effect on the electronic word of mouth of Gojek customers in Bulak sub-district in Surabaya City. This proves that the higher the social media marketing, the higher the electronic word of mouth of consumers. Consumer engagement mediates the influence of social media marketing on electronic word of mouth of Gojek customers in Bulak Village in Surabaya City. This proves that the higher the social media marketing, the higher the electronic word of mouth of consumers through consumer engagement.

ANALISIS PERBANDINGAN KINERJA KEUANGAN SEBELUM DAN SESUDAH AKUISISI PADA PT. MAHAKA MEDIA TBK

Denny Hardinata — 2024-11-29

In Indonesia, many business entities choose to make acquisitions. However, in reality, the acquisition is not certain to provide good results for both business entities. There have been many examples of cases of business entities experiencing losses after making acquisitions. The aim of this research is to find out whether there are differences in financial performance at PT. Mahaka Media Tbk before and after acquiring PT. Gamma Investa Lestari uses liquidity ratios, solvency ratios, profitability ratios and activity ratios. The type of research in this research is comparative, with the population being business entities that made acquisitions in 2017. The sample collection method used purposive sampling, so that a sample of PT business entities was obtained. Mahaka Media Tbk which acquired PT. Gamma Investa Lestari on June 19 2017. The analysis method used is the paired sample t-test. Based on the results of the analysis using the paired sample t-test, only the activity ratio had differences before and after the acquisition, while for the liquidity ratio, solvency ratio and profitability ratio there were no differences.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA KIJANG INNOVA DIESEL REBORN DI SURABAYA

Daniel Onesimus Listiono — 2024-11-29

Globalization has resulted in extremely quick changes across a number of industries, including the automotive, technological, and health sectors. Changes in Indonesian automotive trends provide insight into this development. Even at distant locations, everyone must be able to work swiftly and efficiently. People need a way to get from one place to another quickly, whether it is nearby or far away. Humans require transportation as a tool in order to travel great distances swiftly. The purpose of this study is to ascertain how consumer decisions about the Toyota Kijang Innova Diesel Reborn in Surabaya are influenced by brand image and product quality. Primary data from questionnaires was employed in this quantitative research design. The study population included individuals who owned Kijang Innova diesel rebirth automobiles in Surabaya throughout the research period. A sample of 97 respondents was employed for data analysis, and SPSS data processing was utilized for data processing. As a result, it is known that 1) Brand Image has a positive influence on purchasing decisions. It can be said that the Toyota company's efforts in building a brand image can be said to be successful because it succeeded in creating an emotional relationship. This shows that a strong emotional relationship can encourage consumers to make purchasing decisions. 2) Product quality has a positive effect on purchasing decisions. The results of this research found that serviceability (speed, convenience and access) is the indicator of product quality that is most felt by consumers. This factor is very important and supportive for consumers, therefore Toyota is thinking about this by building many car showrooms along with service services in various regions throughout Indonesia so that the prices and goods offered to consumers are very cheap and fast.

PENGARUH PERPUTARAN MODAL KERJA, PERSEDIAAN, DAN TOTAL ASET TERHADAP PROFITABILITAS PADA PERUSAHAAN MAKANAN DAN MINUMAN DI BEI (2017-2022)

Novianto Sebastian — 2024-11-29

This study aims to analyze the influence of working capital turnover, inventory turnover, and total asset turnover on profitability in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) for the period 2017-2022. The research method used is quantitative with secondary data obtained from the annual financial reports of food and beverage subsector companies listed on IDX. Purposive sampling technique was used, and the data were analyzed using SPSS version 23. The results showed that working capital turnover and inventory turnover negatively affect profitability with significance values of 0,016 and 0,017, respectively, while total asset turnover does not significantly affect profitability with a significance value of 0,915.

ANALISIS SISTEM INFORMASI AKUNTANSI PERSEDIAAN BARANG DAGANG PADA TOKO YOORINAIL SURABAYA

Marcella Angelina — 2024-11-29

Companies currently really need an Accounting Information System (AIS) in the running of a business. This research aims to determine the accounting system for merchandise inventory in managing inventory to avoid stock discrepancies, as well as to find out whether the online sales system at the Yoorinail Surabaya Store has been fulfilled properly or not. This type of research is qualitative descriptive research. Where data collection techniques are carried out using interviews, documentation and observation data. The data source used is a primary data source or in other words getting data directly from the company. The results of research at the Yoorinail Surabaya Store show that the merchandise inventory accounting system at the Yoorinail Surabaya Store does not automatically bind stock to the online application, therefore researchers recommend using the Ginee platform as a tool in managing/tying up merchandise inventory online. And stock differences often occur in the merchandise inventory system at the Yoorinail Surabaya Store. Therefore, it is necessary to update the system effectively and efficiently, by storing and sending photo archives of proof of the release of goods in accordance with the sales invoice via WhatsApp.

PERAN KEPUTUSAN PEMBELIAN DALAM HUBUNGAN BRAND SNEAKERS NIKE DAN LOYALITAS PELANGGAN DI KOTA SURABAYA

Daud Simeru — 2024-11-29

The development and progress of the industry directly, we can see changes in the growth of the business world which has differences in the economic sector every year. This is due to the emergence of goods and services industry companies that never stop producing various kinds of goods or products that are sold to consumers. Meanwhile, in the field of sneakers, Nike products are the main products that are very popular for the quality of their products to customers, especially in the city of Surabaya. This attracted researchers to examine the role of purchasing decisions in Nike's brand relationship and customer loyalty in the city of Surabaya. Meanwhile, the method used in the research is (quantitative) with a total of 30 respondents who are specifically Nike sneakers users. The variables used in this research are, independent variables (X), dependent variables (Y) and intervening variables (Z) while to find out the results of the influence of variables by calculating through Path Analysis.

PENGGUNAAN BUDAYA KOREA SELATAN DALAM UPAYA PEMASARAN PRODUK SUSU MUJIGAE UNTUK MENDORONG KEPUTUSAN PEMBELIAN KONSUMEN DI SURABAYA

Axel Sutanto — 2024-11-19

This research aims to analyze the influence of South Korean cultural trends (Hallyu) on sales of Mujigae products in Surabaya. The Hallyu phenomenon, which includes Korean music, drama and food, has become a global trend that influences many aspects of life, including consumer preferences. In a marketing context, Korean culture is often used as a tool to attract consumer interest and encourage purchasing decisions.
The research method used is a combination of qualitative approaches. In order to be able to explore the meaning of events or phenomena that appear to be the impact of South Korean cultural trends on consumer purchasing decisions for Mujigae products and also to obtain specific, in-depth and transparent data from the results of consumer interviews. Data analysis was carried out using Narrative Analysis techniques to get to know consumers more deeply and their perspectives on Mujigae products.
The research results show that elements of Korean culture such as the influence of trends generated by K-pop celebrities, packaging design, and marketing campaign themes significantly increase consumer attention and interest in Mujigae products. Consumers, especially young ones, show a strong preference for products related to Korean culture. Apart from that, the use of social media has proven to be effective in increasing engagement and brand awareness. Hallyu trend has a positive impact on sales of Mujigae products in Surabaya. Marketing strategies that integrate elements of Korean culture can encourage consumer loyalty and increase sales volume. Therefore, companies are advised to continue to innovate and follow developments in Korean cultural trends and consider expanding research coverage to other large cities in Indonesia.

PENGARUH KEPERCAYAAN, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BELANJA ONLINE DI MARKETPLACE SHOPEE SURABAYA

Imelda Sharon Winata — 2024-11-29

The rapid development of the times affects the development of technology as well. The increasingly advanced technology also helps facilitate everything, including shopping. The rise of online marketplace development in Indonesia, starting from Tokopedia, Bukalapak, BliBli, OLX, and also Shopee has provided convenience for many people. But behind this positive side, of course, there is a negative side to the development of this marketplace. In this study, researchers are looking for the effect of trust, price, and service quality on online shopping customer satisfaction in the Shopee Surabaya marketplace. This study has a period of 2023 to 2024 by taking a population of all Surabaya people and a sample of 78 people. This study uses quantitative causality methods, and the results of this study found that trust has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Service Quality has a significant effect on customer satisfaction. And simultaneously trust, price, and service quality affect customer satisfaction shopping online at the Shopee Surabaya marketplace.

ANALISIS PERILAKU KONSUMEN DALAM MENGGUNAKAN MOBILE BANKING BCA DI KOTA SURABAYA

Sherline Lovitasari — 2024-11-29

The rapid development of science and technology in the era of globalization has brought many new innovations in various fields, including banking. This research aims to determine consumer behavior towards using BCA mobile banking in the city of Surabaya. The research method used is descriptive qualitative. The data collection technique used was through interviews, observation and documentation with 10 selected sources who met the criteria determined by the researcher. The results of interviews with 10 informants revealed that BCA mobile banking is widely used by the public, BCA ATMs are everywhere, QRIS payments can be used at any merchant, the features and appearance are simple.

PERSEPSI PENGGUNA TERHADAP KELEBIHAN DAN KELEMAHAN INDRIVER DALAM KONTEKS PERSAINGAN TRANSPORTASI ONLINE DI KOTA SURABAYA

Michael Stefanus Darjanto — 2024-11-29

This study aims to explore users' perceptions of the InDriver application, including its strengths and weaknesses, in the context of online transportation competition in Surabaya City. It adopts a qualitative descriptive field research approach. The primary data was gathered through interviews with seven InDriver users in Surabaya, selected using simple random sampling. Data collection methods included observation, interviews, and documentation. Data processing involved editing, classification, and interpretation, followed by descriptive analysis. The research findings indicate two main results. Firstly, users' perceptions of the InDriver application in Surabaya tend to be positive due to its price negotiation feature, driver selection options, and vehicle types, which provide greater flexibility compared to other online transportation services. Users appreciate the cost-effectiveness and additional value of the price negotiation feature. However, shortcomings such as the absence of non-cash payment methods and issues with order cancellations by drivers cause discomfort among users. Secondly, InDriver's primary advantage lies in its price negotiation feature, which allows users to negotiate and select drivers and vehicle types, thereby offering greater flexibility, control, and economic benefits. The ability to choose drivers based on ratings and vehicle types also enhances users' trust. However, there are drawbacks such as the lack of non-cash payment methods, inaccuracies in mapping or navigation, and instances of unfriendly and unprofessional driver behavior. These shortcomings diminish InDriver's competitiveness compared to other online transportation services.

STRATEGI PROMOSI MENINGKATKAN SALES DAN BRAND AWARENESS UKM X TERHADAP MINAT BELI KONSUMEN PADA MEDIA SOSIAL TIKTOK SHOP

Jefferson Osel — 2024-11-29

The development of the times from year to year affects daily life and activities. This development has triggered the use of gadgets by using social media as a daily activity, including in the business sector. In this article entitled "Promotional Strategies to Increase Sales and Brand Awareness of UKM The research method used is qualitative. The sample used for this research consisted of six people who were divided into the UKM @Eightyninesneaks group and the customer group. The data analysis technique used is data triangulation. The results and discussion show that the promotional strategy used needs to be improved in creating varied video content, approaching consumers, and conducting Tiktok ads in order to increase account engagement on the Tiktok Shop social media. This strategy is a reference for increasing sales and brand awareness of consumer buying interest.

Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Layanan Terhadap Keputusan Pembelian Internet First Media di Kota Surabaya

Julian Pratama — 2024-11-29

The digital era is increasingly developing until now with the presence of very sophisticated technology to improve internet providers, including in the field of goods and services. This research aims to analyze and test the influence of brand image, price perception and service quality on First Media internet purchasing decisions in Surabaya. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 First Media internet user respondents in Surabaya. The population in this study was the population of Gading Village, totaling 28,350 residents. Meanwhile, the sample is 100 residents of Gading Village, who already use First Media WiFi internet. The research variables consist of independent variables: brand image (X_1), price perception (X_2), service quality (X_3), and dependent variable: purchasing decision (Y). The data analysis technique uses multiple linear regression analysis techniques. The research results show that brand image, price perception and service quality have a significant influence on purchasing decisions in the Gading sub-district in Surabaya. This proves that the higher the brand image, price perception and quality of service provided, the higher the consumer's purchasing decisions.

Perilaku Konsumen dalam Keputusan Pembelian Wajan Melalui Social Media Facebook di UD Berkat Utama Surabaya

Clement Timothy Vedicandro — 2024-11-29

This company operates in the field of selling frying pans in Indonesia. Specifically, it operates in the distribution of frying pans made from aluminum. Currently, this company uses social media platforms which include social media which is currently popular, where social media has features and makes it easier for people all over Indonesia, even all of Indonesia can reach. This research aims to determine the influence of consumer behavior on the decision to purchase frying pans at UD. Berkat Utama Surabaya, through the social media platform Facebook, understands the influence of Facebook users on the decision to purchase frying pans at UD. Berkat Utama Surabaya and assesses the level of consumer satisfaction after purchasing a frying pan at UD. Berkat Utama Surabaya via social media Facebook. The research method used is qualitative. The respondents in this research were 10 frying pan buyers who made purchases via the Facebook Social Media application. The research variables consist of independent variables: consumer behavior, usage, dependent variable: purchasing decisions. The data analysis technique uses analytical descriptive analysis techniques. The research results show that consumer behavior has an important role in the decision to purchase frying pans via social media Facebook at UD Berkat Utama Surbaya. Various influencing factors such as motivation, perception, learning and consumer attitudes have an impact on purchasing decisions. The use of social media Facebook is effective as a marketing channel and influences frying pan purchasing decisions at UD Berkat Utama Surabaya.

ANALISIS RASIO KEUANGAN PERUSAHAAN PT. SALIM IVOMAS PRATAMA TBK PERIODE TAHUN 2018-2022

Bryan Adrians T — 2024-11-29

This research aims to determine whether the financial performance of PT. Salim Ivomas Pratama periode 2018-2022 is in condition good or bad measured using liquidity, solvability, profitability and activity ratios. This type of research method uses a descriptive quantitative approach. The population chosen in this research is all companies that diligently publish their financial reports every year online, by determining the sample using purposive sampling, so acquiring the company PT. Salim Ivomas Pratama periode 2018-2022. The analysis technique used is descriptive kuantitative from the results of ratio calculations and then compared based on existing industry ratio standards so that it can be concluded that the liquidity, profitability and activity conditions of PT. Salim Ivomas Pratama is in poor condition while its solvability condition is quite good.

PENGARUH KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP TOP UP STEAM WALLET DI KOTA SURABAYA PADA MASA PANDEMI COVID-19 DAN SESUDAH PANDEMI COVID-19

Willie Darmawan — 2024-11-29

This research aims to analyze the influence of consumer purchasing decisions on Steam Wallet top ups in the city of Surabaya during the COVID-19 pandemic and after the COVID-19 pandemic. This research uses a quantitative method with an explanatory research type involving 50 respondents who are Steam users who have topped up in Surabaya. Data was collected through questionnaires and analyzed using regression analysis techniques. The research results show that there is a significant influence on consumer purchasing decisions during the COVID-19 pandemic on increasing the number of Steam Wallet top ups. Apart from that, consumer purchasing decisions after the COVID-19 pandemic also showed a significant influence on Steam Wallet top ups. These findings indicate that changes in consumer behavior during and after the COVID-19 pandemic have a direct impact on increasing digital transactions on gaming platforms. This research contributes to understanding the dynamics of consumer behavior in the digital gaming sector during the global health crisis period and provides insights for game platform developers and top up service providers to optimize their marketing strategies in the future.

KEPUASAN PELANGGAN XO TOUR AND TRAVEL DI SURABAYA

Gandhi Gautama — 2024-11-29

In this modern era, the tour and travel business in Indonesia has become very fast due to the enthusiasm of local tourists and tourists who want to vacation efficiently. Xo Tour and Travel is one of the tour and travel business services, this business is interested in almost all groups and is starting to grow rapidly, but over time this business has experienced a reduction because the services and facilities provided by XO Tour and Travel are less than satisfactory. This research aims to determine customer satisfaction using Xo Tour & Travel services and to determine whether the quality of service provided by XO Tour & Travel has an effect on customer satisfaction. This research uses qualitative methods, with data analysis techniques, data collection techniques using interview and questionnaire methods. The results of this research show that the level of consumer satisfaction which consists of the level of loyalty and repeat purchases, the level of customer complaints and the level of recommendations shows many positive responses from customers.

PERILAKU PEMBELIAN AKIBAT PERUBAHAN KEBIJAKAN HARGA GO-FOOD SEBELUM DAN SESUDAH PANDEMI

Fendy Lianto — 2024-11-29

This study aims to explore how GoFood's pricing policy changes before and after the pandemic have influenced consumer purchasing behavior. The research uses a qualitative method with in-depth interviews conducted with 10 informants in Surabaya in 2023. Through these interviews, it was revealed that the changes in GoFood's pricing policy, especially the price increases that occurred after the pandemic, had a significant impact on consumer purchasing decisions.Consumers who previously tended to use GoFood services regularly due to the convenience and perceived affordability began to show changes in their behavior. After the pandemic, consumers became more selective in using the platform. They started considering alternative options, such as cooking at home or using services from other platforms that offered more competitive prices. The noticeable price increase after the pandemic was one of the main reasons behind this shift.On the other hand, the study's results also showed that many consumers remained loyal to GoFood despite the price increases. Factors such as the convenience of ordering food, the speed of delivery, and habits formed before the pandemic were the main reasons for their continued use of the service. Moreover, GoFood's service quality, including menu variety and reliable delivery, contributed to maintaining customer loyalty. This study recommends that GoFood regularly conducts surveys and interviews to understand the changing preferences and priorities of its customers. In addition, improving non-price aspects such as offering a more diverse menu, faster delivery times, and more innovative promotional offers could be an effective strategy for GoFood to respond to changes in consumer behavior. This way, GoFood can remain competitive in the increasingly crowded
post-pandemic food delivery market.

PERSEPSI MASYARAKAT SURABAYA DALAM PENGGUNAAN E-WALLET DANA

Maria Yuliana Elisabeth Tandany — 2024-11-29

Surabaya Community Perceptions in Using Dana E-wallet. A person's perception is the process of selecting, interpreting information or an object received through sight, taste, hearing, smell and touch which can provide different viewpoints in sensing, both positive and negative perceptions which will influence visible or real human actions. This research aims to study the perception of the people of Surabaya regarding the use of the Dana E-wallet in this modern era with a lot of competition from digital wallet platforms that continue to develop. The number of sources used in this research was 6 sources using descriptive qualitative data analysis methods. The research results prove that the perception of the people of Surabaya for each individual is formed from need factors, age factors, and also lifestyle factors. The formation of the need factor is based on the easy automatic action of the e-wallet so that there is an age factor that helps parents fulfill their needs. Lifestyle factors are formed based on a person's lifestyle in the modern era when everything is easy, aided by increasing technology. So that in the end it increases public trust in the security system provided by Dana and provides loyalty and loyalty from users to Dana's E-wallet.

STRATEGI SMP LABSCHOOL UNESA 1 SURABAYA DALAM MENGHADAPI PERUBAHAN KEBIJAKAN PPDB

Rahma Maulida — 2024-11-29

The existence of a zoning system in Public Junior High Schools gets impact in Private Junior High Schools especially in a decrease in the number of new student admissions. Likewise, Junior High School of Labschool Unesa 1 Surabaya has experienced a decrease in the number of students, but in recent years the school has experienced an increase in the number of students although the number is not comparable to the previous decrease. The researcher intends to analyze the school's strategy by formulating the problem, Namely "What is the Form and Implementation of the school's strategy in an effort to increase the acceptance of new students? Then what is the impact of the implementation of the school's strategy on efforts to increase the acceptance of new students?". The purpose of this study is to determine the effectiveness of the form and implementation of the school's strategy, as well as the impact which occurs after implementing the school strategy that has been made. This study uses a qualitative research method, so that researcher can explore the meaning of the visible inequality phenomenon and obtain concrete, detailed, and transparent data. The informants in this study are one principal, one school staff teacher, three guardians and five students, all of them are informants. The data is obtained from the interview, then it is processed through the stages of data collection, data reduction, data presentation, and drawing conclusions. The result of this study is that Junior High School of Labschool Unesa 1 Surabaya uses two strategies, namely promotion strategy and school branding strategy, these strategies turn out to be effective for the sustainability of the PPDB process. The impact felt is that the school experiences an increase in the number of students, although the increase is not comparable to the decrease that is occurred and the school become better and it is known by the community.

TINJAUAN KEPUASAN PELANGGAN CAFÉ X DI SURABAYA

Sheline Wijaya — 2024-11-29

Customer satisfaction is a feeling of joy and disappointment that arises after comparing perception with the performance of an expected product. The factor of satisfaction itself is in the quality of the product, the price provided, the service and many more. The existence of customer satisfaction will provide many benefits for the company in question in the form of revenue, word of mouth relationship, and others.
This research aims to gain an understanding of customer satisfaction with customers of Surabaya coffee café. This coffee café has quite a lot of customers, but at this time it is difficult to get a loyalty to customers. The number of resource persons used in this study was 10 resource persons using the narrative qualitative data analysis method.
The results of this study prove that the customer satisfaction of Café Serlok Kopi Surabaya can be known through the experiences, needs, and expectations they provide. Experience, needs, and expectations are certainly indicators of customer satisfaction that can help customers in providing customer value and can increase their confidence in buying serlok kopi products.

PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN BAJU ANAK-ANAK DI PLATFORM SHOPEE

Agustin Tanjaya — 2024-11-29

The purpose of this article is to summarize this problem, analyze consumer shopping behavior on the Internet in purchasing decisions and examine the context based on selected factors that influence consumer purchasing behavior on the Internet. E-commerce is electronic commerce related to the activities of buying, selling, marketing goods or services by utilizing internet communication networks as a form of future commerce. Consumers generally make purchasing decisions after evaluating the many choices of products or services offered to them.
This part of the article focuses on the basis of consumer purchasing decisions which occur due to external and internal factors that consumers have within themselves. Internal factors such as physiological motivation to fulfill their needs. Apart from that, the learning, personality, attitudes and personal experiences through thoughts and feelings that consumers have gone through are psychological considerations for consumers. External factors include marketing information and the socio-cultural environment, for example religious views. This part of the research consists of descriptive qualitative research methods using in-depth interviews and observations.
The questions focused on the subjective opinions of respondents from mothers who shop online and have children under five to 10 years old. Interview material includes: purchasing clothes on the Shopee platform, purchasing decisions, how often you buy clothes online, are you satisfied with shopping online at Shopee. Based on the results, the last part of this article outlines the proposal showing that 4 interviewees are very satisfied, 5 are less satisfied, 1 are not satisfied and the need to include online activities in daily life reaches a wider range of users.

PERILAKU KONSUMEN BELANJA ONLINE DI SOLID FASHION – SHOPPE PASCA PANDEMI COVID

Theresia Dharma Lianto — 2024-11-29

This thesis research is about online shopping consumer behavior at Solid Fashion - Shoppe after the Covid pandemic. This thesis discusses the beginning of the emergence of Covid which was so dangerous that people were afraid to leave the house and chose to shop online. Online shopping was the best solution at that time so that sales in the Solid Fashion Shoppe Online Store increased rapidly, but as time goes by, 2023 will enter the new normal era so there are several people who are already carrying out activities as before, so sales in the Online Store Solid Fashion is declining. So through this research, researchers want to know what things buyers consider when deciding to purchase in 2020 so that sales in 2023 can be stable or increase. This research uses a qualitative descriptive research method. The data collection technique used was through interviews with 6 selected sources who met the criteria determined by the researcher. In this research, the data obtained from interviews is presented in in-depth descriptive form with the result that there are 4 things that buyers consider when deciding to purchase, namely: price changes, differences in offers, personal needs, psychological conditions.

ANALISIS DAMPAK IMPLEMENTASI SUSTAINABLE BUSINESS OLEH USAHA MIKRO PESERTA PROGRAM PELATIHAN DAN PENDAMPINGAN UMKM ‘Transformasi Menuju Bisnis Lestari’

Fransiska Rosellya Siswanto — 2024-11-29

The majority of micro businesses in Indonesia are still oriented only towards profit and pay little attention to the sustainability of environmental and social aspects. This happened at the same time as the emergence of a sustainable business trend with a Triple Bottom Line approach in the worldwide. From the identification of this problem, this research was carried out to look specifically at the impact of implementing sustainable business and the importance of implementing it today. This research uses qualitative research methods. The sources for this research are five micro business actors who are participants in the MSME Training and Mentoring Program 'Transformation Towards Sustainable Business 2022’, which operates in the food and beverage sector. The data obtained is then processed through the stages of data collection, reduction and presentation, as well as drawing conclusions. As a result, it was found that the implementation of sustainable business had a positive impact on the sustainability of environmental, social and economic aspects, and fulfilled most of the targets of SDG 8 and SDG 12. There were findings that the five informants had varying levels of awareness of sustainable business, but were able to encourage informants to deepen understanding and implement the concept of sustainable business. As many as 2 out of 5 informants felt it was easy to gain access to funding. However, most informants still have problems with packaging technology that is more environmentally friendly. From this description, it can be concluded that sustainable business is essential to be implemented today.

PENGARUH LINGKUNGAN KERJA, KETERLIBATAN KERJA TERHADAP KOMITMEN PEKERJAAN PADA KARYAWAN CAFÉBLUE DOORS DI SURABAYA

Puput Febriany Teguh — 2024-11-29

The increasing number of cafés in Surabaya means that there are many job opportunities and currently all places of work are competing to maintain their business, especially in the café sector, this is one of the zones that experiences high turnover. The researcher intends to analyze the work environment and also work involvement by formulating the problem, namely "Does the
work environment have an influence on the work commitment of Blue Doors cafe employees in Surabaya?"Then"Does work involvement have an influence on the work commitment of Blue Doors cafe employees in Surabaya?". The aim of this research is to determine whether there is a relationship or influence between the work environment and work involvement, as well as the impact that occurs after improving work environment conditions and dividing employee responsibilities. This research uses quantitative research methods, so that researchers can explore the meaning of visible phenomena and obtain concrete and transparent data. The informants in this research were employees of Bluedoors Surabaya Café, all of whom were
employees, some of whom worked in the kitchen area, beverage area, cleaning area and financial area. The data obtained from distributing this questionnaire is then processed through the stages of data collection, data testing for validity and reliability, and drawing conclusions. The results of this research show that the work environment has a positive and insignificant effect on
organizational commitment, involvement has a positive and significant effect on organizational commitment, and teamwork has a positive and significant effect on organizational commitment. The results of this research are that the work environment or environmental conditions of the Bluedoors café and the division of tasks are very neatly arranged and take into account the
conditions and positions of the employees. The impact felt is that until now Bluedoors has been able to maintain the condition and position of their employees from the start of opening the Surabaya branch until now.

PENTINGNYA KUALITAS PELAYANAN JASA DALAM KEPUASAN KONSUMEN DI OUTLET MIXUE ICE CREAM AND TEA MULYOSARI SURABAYA

Matheus Alfredo — 2024-11-29

This research aims to determine the importance of service quality in satisfying consumers at the Mixue Ice Cream and Tea Mulyosari outlet, Surabaya. Mixue Ice Cream & Tea is a franchise company that sells soft serve ice cream and tea drinks originating from Zhengzhou, Henan, China, and was founded on June 16 1997. By 2023, Mixue has 21,581 outlets spread across China and at least 12 other countries in Asia-Pacific. Mixue started entering the Indonesian market in 2020 and by 2023 it has spread to approximately 10,000 outlets. This research uses a qualitative approach with data collection techniques through interviews with informants and direct observation at the research location. The research results show that the service provided by Mixue employees in Mulyosari is good and in accordance with company standards, although there are still several shortcomings that need to be corrected, such as the lack of employee sensitivity to consumer confusion and inadequate facilities. The conclusion of this research is that service quality is very influential in creating consumer satisfaction. Researchers suggest that Mixue improve existing services and facilities to better satisfy its consumers. Apart from that, education and training for employees on how to provide good service needs to be implemented to maintain and improve the quality of the services provided

PERTIMBANGAN PELAKU USAHA DALAM MEMILIH LOKASI USAHA DI LOOP GRAHA FAMILI

Ronald R Konda Lura — 2024-11-29

Competition in various business sectors is currently getting tighter. To ensure that the products produced by the company are superior and attractive, the company needs to improve performance in all aspects, especially in the operational field. One of the activities that is directly related to the company's operational activities is the activity to determine the location of the business. Determining the location of the company is certainly a problem that will be faced by every company, where the business or business that is established as an operational place. Therefore, it is necessary to consider or support information for determining the business location before determining the right business location. From this explanation, this study aims to find out the basic considerations in choosing Loop Graha as the location of the business.The research method used in this study is the Descriptive Qualitative method, and the data analysis technique used is Content Analysis, with the number of respondents used being 8 business actors operating in the Graha Famili Loop.The results of this study are business actors who have businesses in the graha loop who are the resource persons in this study, it was found that the selection of business locations is based on strategic considerations such as: location considerations, facility considerations, environmental considerations and traffic considerations

PENGARUH STRATEGI KONTEN MARKETING PRODUK BITTERSWEET BY NAJLA DALAM KEPUTUSAN PEMBELIAN DI SURABAYA

Maria Gracesita — 2024-11-29

The development of technology is becoming more sophisticated, and the acceleration of the
world is increasing over time, including in the field of online marketing. This research aims to
examine the influence of the marketing strategy of Bittersweet by Najla on purchasing decisions
in Surabaya. The population and sample in this study are all Najla consumers in Surabaya who
made purchases and consumed the products during a certain period. The research method used
is a mixed method, which combines quantitative and qualitative approaches. The research
variables consist of independent variables: influencer (X1), content advertisement (X2), brand
image (X3), and the dependent variable of purchasing decision (Y). The data analysis technique
used is multiple linear regression. The results of the study prove that influencers and brand
image do not have a significant influence on purchasing decisions. Meanwhile, content
advertisements have a significant influence on purchasing decisions. This shows that the
combination of content used by Najla, which includes calls to interact, persuasion, and active
engagement, is able to elicit responses from consumers to build a close relationship with
Bittersweet by Najla. This active content activity is able to have a positive and significant impact
on purchasing decisions. As a result, content advertisements have a significant effect on the
purchasing decisions of Bittersweet by Najla’s dessert box products

AUDIT SISTEM INFORMASI FUNGSI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA CV. NR HERBALCARE, JOMBANG

Yosua Ngurah Sugianto — 2024-11-29

N203R implements a marketing information system to manage marketing. However, the
information system has not been able to produce the required information. The purpose of
carrying out an information system audit in the marketing function is to provide a report on the
performance assessment of the information system in the marketing function and provide
recommendations for increasing the effectiveness and efficiency of parts of the information
system that are still lacking. The focus of this research is referring to the marketing function
information system audit at CV. NR Herbalcare, Jombang. The type of data used is descriptive
qualitative data and the data source is primary data. The methods used in the research are
observation and interviews. In this research, researchers will carry out audit planning, carry
out audit testing, as well as audit reporting and recommendations. The research results found
various findings in the marketing information system implemented by N203R that needed to be
improved. Meanwhile, suggestions and recommendations based on the findings are also
included.

ANALISIS LAPORAN KEUANGAN DENGAN METODE TIME SERIES PADA PERUSAHAAN FOOTWEAR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2018-2022

Ryan Antonio — 2024-11-29

Financial statement analysis using the time series method is a process used to analyze and evaluate the financial condition of a company from one period to another. The Time series method itself involves financial ratios by comparing the financial ratios of companies in the same sector from year to year. This allows companies to see company’s financial trends over time and identify certain changes. In this case, financial statement analysis will be used to assess the finances of footwear sector companies listed on the Indonesia Stock Exhange (IDX) for the period 2018-2022. The results of the research conclusions are based on calculation of the profitabililty ratio, the footwear sector companies that has good financial performance seen from gross profit margin is PT Sepatu Bata Tbk (BATA) but from net profit margin, return on asset, return on equity is PT Primarindo Asia Infrastructures Tbk (BIMA). In the liquidity ratio that has a good financial performance seen from the cash ratio is PT Sepatu Bata Tbk (BATA) but from current ratio dan quick ratio is PT Primarindo Asia Infrastructures Tbk (BIMA). In the solvency ratio that has good financial performance seen and assessed debt to equity ratio and debt to asset ratio is PT Sepatu Bata Tbk (BATA). In the activity ratio that has good financial performance seen from inventory turnover is PT Primarindo Asia Infrastructures Tbk (BIMA) but for receivable turnover, working capital turnover, fixed asset turnover, total asset turnover is PT Sepatu Bata Tbk (BATA).

ANALISIS DU PONT SYSTEM DALAM MENGUKUR KINERJA KEUANGAN PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA)

Johanes Daniel — 2024-11-29

Du Pont System analysis includes all activity ratios and profit margins on sales to show how these ratios affect profitability, and is an integrative measurement of financial performance. This research was conducted to find out how effective the company is in managing the company's financial performance. This study aims to determine the analysis of the financial performance of telecommunication companies listed on the Indonesia Stock Exchange (IDX) in 2020-2022 using the Du Pont System Analysis. PT Telekomunikasi Indonesia Tbk, PT XL Axiata Tbk, PT Indosat Tbk and PT Smartfren Telecom Tbk by using the Du Pont System Method.
Data analysis method used in this research is Du Pont System Method. The variables used in this study are Total Asset Turnover, Net Profit Margin, and Return on Investment. The data used are secondary data in the form of company financial statements. The results showed that PT Telekomunikasi Indonesia Tbk has a very good financial performance where all variables are above the industry average. PT XL Axiata Tbk has a fairly good financial performance because only the Net Profit Margin variable is above the industry average. PT Indosat has a relatively good financial performance where only the Total Asset Turnover variable is above the industry average. PT Smartfren Telecom Tbk has poor financial performance because all variables are below the industry average.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Nay Coffee and Space di Kota Surabaya)

Antonius Dimas Joko Hartono — 2024-11-29

This study aims to explore the impact of product quality, service quality, and price on customer satisfaction at Nay Coffee and Space, located in Surabaya. The population for this research consists of all visitors to the café. Sampling was conducted using the Cochran formula, resulting in 97 respondents as the study sample. To analyze the data, partial multiple regression analysis was performed using SPSS for Windows version 22. The results indicate that, simultaneously, product quality, service quality, and price have a significant effect on customer satisfaction. However, the partial testing results show that product quality does not have a significant impact on customer satisfaction. Conversely, service quality and price were found to have a significant positive effect on customer satisfaction. These findings provide valuable insights for the management of Nay Coffee and Space, allowing them to leverage this information to enhance service quality and pricing strategies to improve customer satisfaction. By focusing on these aspects, Nay Coffee and Space is expected to strengthen customer loyalty and support their business growth in the future.

TEKNOLOGI DIGITAL INOVATIF DALAM APARTEMEN PINTAR : MEMENUHI KEBUTUHAN ORANG LANJUT USIA DAN PENYANDANG DISABILITAS

Gunawan Tanuwidjaja — 2024-11-29

Integration of digital technology in smart apartment design is crucial to meet the needs of the elderly and people with disabilities. As life expectancy increases, architects face the challenge of designing homes that adhere to universal design principles, including accessibility, safety, comfort, and independence for residents experiencing physical decline, such as hearing, vision, or mobility impairments. In this context, multidisciplinary collaboration is essential to drive behavioral change and create a sustainable future through inclusive design. Research on the MS Queensland Caboolture Apartments in Queensland, Australia, highlights the importance of inclusive and accessible housing for people with disabilities. These apartments, part of the Orion on Rowe community, are designed with features like ramps, wide doors, and smart home
technology to enhance the independence and comfort of their residents. The research findings indicate that these apartments have successfully improved the quality of life for their residents, with 77% reporting increased well-being. This underscores the importance of design that considers special needs in modern architecture, creating homes that are not only comfortable
but also support the independence and well-being of the occupants.

Perencanaan dan Perancangan Pusat Kebudayaan Pencak Silat Sebagai Tujuan Wisata Guna Membangun City Branding di Kota Madiun. Tema : Arsitektur Simbolis

Risa Tri Noviani — 2024-11-29

The planning and design of the Pencak Silat cultural center in Madiun City, with a symbolic architectural approach, are motivated by the absence of a dedicated center for Pencak Silat culture in Madiun City. The Pencak Silat Cultural Center is intended not only as an educational and tourism facility but also as an icon that strengthens the city branding of Madiun in the eyes of domestic and international tourists. To address this challenge, the design method by Charles Jencks is used to ensure an effectively directed design flow. Data collection is conducted quantitatively, including measurements of area and dimensions, and qualitatively, including studying behavioral, socio-cultural conditions, and spatial needs. The selected location for the planning and design is on Taman Praja Street, Madiun City, East Java, Indonesia. The data analysis results provide a synthesis in the form of macro and micro concepts with a symbolic architectural approach. The analysis results recommend the use of the macro concept of Pencak Silat cultural locality. The micro concept of form is linked to Pencak Silat movements, such as the 'sikap pasang' (posture) and 'sikap kuda-kuda' (horse stance). The micro concept of space uses a radial or dispersed spatial arrangement to create a sense of spaciousness and openness. The micro concept of arrangement with the 'kuda-kuda' movement results in a mass arrangement that aligns with the meaning of the 'kuda-kuda' movement.

EFEKTIFITAS DIGITALISASI IOT VIBRATION ONLINE MONITORING DALAM PENINGKATAN AKURASI PREDICTIVE MAINTENANCE PADA MAIN FUEL OIL PUMP MESIN PLTG MITSUBISHI MW-701

Atsirur Romdhoni — 2024-11-29

PT PLN Indonesia Power UBP Bali manages 24 power generation units that play a critical role in ensuring a stable electricity supply for the island of Bali. The large number of generators necessitates an effective maintenance strategy. Predictive Maintenance, which was previously performed manually, required significant time and human resources. However, the digitalization of maintenance practices through the Internet of Things (IoT) has opened up new opportunities for enhancing machine maintenance effectiveness in the industry. This paper explores the effectiveness of an IoT-based Vibration online monitoring system in improving the accuracy of Predictive Maintenance for the Main Fuel Oil Pump of the Mitsubishi MWH-701 Gas Turbine engine. By utilizing vibration sensors integrated into the IoT system, the operational data of the pump can be monitored in real-time, enabling early detection of potential issues. This study analyzes the data generated from online vibration monitoring to enhance the accuracy of manual measurements regarding the pump's mechanical condition and to identify predictive patterns that may trigger maintenance interventions. The findings demonstrate that the implementation of this system not only improves the accuracy of damage prediction but also significantly reduces equipment downtime and unexpected maintenance costs. These results highlight the importance of digitalization in enhancing operational efficiency and machine reliability. This paper is expected to serve as a reference for the industry in adopting IoT technology technology to improve machine maintenance practices, particularly in Predictive Maintenance.

PERENCANAAN DAN PERANCANGAN GELANGGANG PEMUDA SEBAGAI RUANG PENGEMBANGAN BAKAT PEMUDA DI KABUPATEN NGANJUK DENGAN PENDEKATAN ARSITEKTUR PERILAKU

Khisnatul Amalia — 2024-11-29

The planning and design of the Youth Center in Nganjuk Regency as a space for youth talent development are motivated by the issue of juvenile delinquency, which arises due to a lack of environments that cater to their interests. Additionally, existing facilities in Nganjuk Regency do not fully address these needs. To achieve an appropriate design, Donna P. Duerk's design methodology is utilized to ensure a structured and efficient design process. The selected site for the project is located at Jalan Gatot Subroto 99-97, Ringin Anom, Kauman, Nganjuk District, Nganjuk Regency, Indonesia. The data analysis produced both macro and micro concepts, applied through a behavioral architecture approach. The analysis recommends the implementation of the macro concept of Youth Dynamization. The micro concept, rooted in behavioral architecture theory, focuses on personal space and territoriality, resulting in a spatial layout and mass organization that align with these principles. The design outcome features two primary structures: the Youth Center and the Community Building, supported by additional facilities such as a management office, café, parking area, and service buildings. The spatial arrangement is designed to make the youth feel that the spaces are intentionally created for their activities, while the mass organization emphasizes territoriality, allowing visitors to experience an environment that fosters social interaction based on their needs. This Youth Center's planning and design process is guided by extensive studies and analysis to ensure its optimal functionality.

PERENCANAAN PEMANFAATAN PEMBANGKIT LISTRIK TENAGA ENERGI BARU TERBARUKAN (PLT-EBT) PADA LOKASI WISATA DI DAERAH TERPENCIL

Ika Dian Permana — 2024-11-29

Indonesia is located in a tropical region and is crossed by the equator, therefore the Indonesian territory will be continuously illuminated by the sun during the day. This is an added value that must be utilized for equitable development in Indonesia. The need for energy throughout Indonesia is sometimes hindered by geographical conditions in the form of mountains and wilderness. Where the PLN electricity network has difficulty reaching remote areas. Meanwhile, remote areas sometimes have tourism potential that can be developed further, such as mountain peaks or hills, waterfalls in the middle of the forest and so on. Utilization of renewable energy can use solar panels, wind turbines or water turbines. This journal uses descriptive research methods that collect data from New Renewable Energy Power Plant (PLT-EBT) system equipment consisting of Solar Power Plants (PLTS), Wind Power Plants (PLTB) and Hydro Power Plants (PLTA) and calculation of electrical energy consumption at simple tourist attractions as input for mathematical simulations

Analisis Pengaruh Suhu Lingkungan Terhadap Kinerja dan Hasil Produksi Mesin Es Maker ICB-2000P

Fajrin — 2024-11-29

The increasing demand for ice across various sectors, such as the food, beverage, and hospitality industries, is driven by changes in modern lifestyles and extreme weather conditions, particularly during dry seasons. This study aims to explore the impact of ambient temperature on the performance of the ICB-2000P ice maker. The research was conducted in Penajam Paser Utara Regency from October 1 to 2, 2024, utilizing temperature measurement tools and electric current meters. The results indicate that lower ambient temperatures (below 30 degrees Celsius) enhance ice production efficiency, with total production reaching 213.72 kg compared to 89.05 kg at temperatures above 30 degrees Celsius. Additionally, electricity consumption also increased at higher temperatures, rising from 5262 VA to 5525 VA. Thus, this study underscores the importance of managing room temperature to optimize the performance of ice makers. Recommendations for improving air circulation and using insulation are expected to enhance ice production efficiency and reduce operational costs in the long term.

ANALISA KEBUTUHAN SISTEM PROTEKSI PETIR PADA METERING REGULATING STATION KIOSK PELANGGAN PT PERUSAHAAN GAS NEGARA .TBK SESUAI DENGAN PERATURAN UMUM INSTALASI PENANGKAL PETIR DAN SNI 03-7015-2004

Eko Haris Siswanto — 2024-11-29

PT Perusahaan Gas Negara .Tbk (PGN) is a Pertamina Gas Sub-Holding which operates in the field of natural gas transportation. In the distribution process it is necessary to regulate the pressure according to customer needs and measure the volume of use. One of the equipment used to regulate the pressure to customers is metering. Regulating Station Kiosk (MRS Kiosk),
to obtain Approval for Eligibility for Operation (PLO) from the Directorate General of Oil and Gas - Ministry of Energy and Mineral Resources, for operational and public safety it is necessary to install a lightning protection system and grounding system, calculating the need for a lightning strike protection system can use standards that already exists, namely the General Regulations for Lightning Distribution Installations (PUIPP) and SNI 03-7015-2004. Based on the data obtained, the MRS Kiosk of PT Bintang Float Glass in Subang City is on a flat plain with a low level of vulnerability to lightning strikes, namely 31 days of thunder per year, and the dimensions of the MRS Kiosk are 10.4 meters long, 6.6 meters wide and 3.65 meters high so that by
calculating with PUIPP standards and SNI 03-7015-2004 the same results are obtained, namely that it does not require a lightning protection system.

PENURUNAN MEDAN ELEKTROMAGNETIK MENGGUNAKAN SANGKAR FARADAY SEBAGAI MITIGASI RISIKO PELAKSANAAN ENERGISASI TRANSMISI YANG MENGALAMI SINGGUNGAN RIGHT OF WAYS (ROW) DENGAN SUMUR MIGAS

Aditya Widhi Nugroho — 2024-11-29

Primary energy sources such as electrical, oil and gas are energy that is really needed by society and industries. The provision process of these energy sources must adhere to applicable regulations, including the Right of Way (ROW) rules. In the case of the 500 kV Transmission Network Construction from New Aur Duri to Peranap on Sumatra Island, Indonesia, there is a regulatory conflict regarding ROW between the electricity provider (PT. PLN (Persero)) and the oil & gas provider (PT. Pertamina (Persero)), where there is a ROW tangency between transmission tower span overlaps and the free radius of the oil wells. Considering the critical need for both energy sources, the energization of the 500 kV New Aur Duri – Peranap Transmission Line must be carried out with strict of attention to safety in the vicinity of PT. Pertamina’s wells. Therefore, the Faraday Cage method will be used as one of mitigation risks of potential fires due to induced electric and magnetic fields. In this paper, the author explains the risk analysis of the energization implementation for the 500 kV New Aur Duri – Peranap Transmission and Faraday Cage construction design aimed at reducing electric field induction around PT Pertamina’s wells. By implementing this safety measure, the energization of the 500 kV New Aur Duri – Peranap Transmission Line can proceed safely, even in the overlapping ROW area.

MONITORING SISTEM DC 110 VOLT DI GARDU INDUK BERBASIS ANDROID

Nurholis — 2024-11-29

The 110 Volt DC system is a critical component in substations that supports the operation of control and protection devices. Instability in voltage or current within this system can have severe consequences on the overall performance of the substation. Therefore, real-time monitoring of the 110 Volt DC system is crucial. This research aims to design and implement an Android-based monitoring system supported by Internet of Things (IoT) technology. The system utilizes voltage and current sensors integrated with a microcontroller, transmitting data to an Android application via a data communication protocol. The data received by the application can be analyzed in real-time, providing essential information about parameter deviations from
operational standards. Additionally, the system includes an early warning feature that enables technicians to respond to potential issues before they affect the substation’s operations. Testing has demonstrated that this system effectively improves monitoring efficiency and reduces operational risks in substations. By applying this technology, disruptions in the DC system can be detected early, allowing for rapid and accurate preventive action.

ANALISIS PERANCANGAN SISTEM KONTROL DAN MONITORING BERBASIS ARDUINO UNO VIA INTERNET PADA PEMANFAATAN AIR KONDENSAT PADA KULKAS

M. Fathan Sugih Bagja — 2024-11-29

Condensate water is a water which is resulted from the condensation process, usually thrown away regardless of its use. In this journal, a control system for the refrigeration system for the utilization of condensate water will be analyzed. This design includes the design of a cabin temperature control system and an automatic condensate water spraying control system.
Arduino UNO will be used as controller and DS18B20 sensor will be used as a detector and also as a feedback. In addition, the monitoring system is designed to use laptop, LCD and smartphone screens with the ThingSpeak application. The result is the designed on-off control system be able to maintain the cabin temperature at the setpoint of 4.5oC. But there are still errors in the range of 0.12oC-0.13oC. Meanwhile, in the condensate water spraying control system, the spraying automatically turns on when the condenser exit temperature exceeds the setting temperature of 39oC, with an error in the range of 0.1oC-0.44oC. In addition, the monitoring system on ThingSpeak and LCD produces temperature graphs with values and patterns which be the same. Furthermore, the actual COP of the refrigeration system which fluctuates at value of 3.28 is greater than the actual COP without spraying which fluctuates at value of 2.95. This is shown by a graph of the actual COP with sprays which be higher at any time. The electric power of the refrigerator with spraying (104 W) is slightly lower than the system without spraying (114 W).

PERENCANAAN STRUKTUR ATAS JEMBATAN BETON BERTULANG DENGAN MENGGUNAKAN BEBAN GEMPA SNI 1726-2019 DIKOTA BALIKPAPAN

Julianto Pipin Sakulok — 2024-11-29

A bridge is a land transportation infrastructure that can be passed by vehicles or pedestrians to
cross difficult terrain such as rivers, lakes, highways, railways, and so on. This bridge
construction project is a very important work in the transportation flow of the people of West
Balikpapan District in particular. This certainly affects the economic growth of the local
community. This activity can run well if the existing infrastructure is also in good condition. In
planning the upper structure of this bridge, an analysis was carried out on the strength of the
upper structure of the reinforced concrete bridge against loads based on SNI 1725-2016
concerning loading for bridges, and earthquake loads in accordance with SNI 1726-2019 which
regulates earthquake resistance planning procedures for building and non-building structures.
After calculations and evaluations were carried out on the backrest pile planning, 4Ø8 bending
reinforcement was used and sliding reinforcement was used Ø8 - 100 mm. In the planning of the
bridge floor cantilever plate, with an arm length of 85 cm and a plate thickness of 20 cm, D13 -
100 mm reinforcement is used. in the inner plate planning (Inner Slab) headed x-direction
bending reinforcement used D29 - 150 mm. Y-direction bending reinforcement is used D29 -
150 mm. In girder planning, girder height (h) 80 cm, width (b) 40 cm, T-Girder wingspan (beff)
2300 mm, effective height T-Girder 650 mm. Bending reinforcement is used 10D32 with
compressive reinforcement is used 3D32. Shear reinforcement D12-150 mm. Plus shrinkage
reinforcement to strengthen the structure, 3D12 is used. On the planning of the diaphragm,
dimensions are planned 40 x 40 cm, 6D16 bending reinforcement is used. Given D12-150 mm
sliding reinforcement as a fastener.

ANALISIS ESTIMASI BIAYA DAN WAKTU PROYEK PADA GEDUNG 5 LANTAI UNIVERSITAS X DI SURABAYA

Ricardo Salim — 2024-11-29

construction industry is known for its complex and dynamic nature, making project management a very important aspect to ensure time and cost effectiveness. Although project management is very important, many construction projects in Indonesia still experience delays, which can result in significant financial losses and damage to the company's good name. This research aims to examine the application of descriptive analysis in analyzing construction project management practices in
Indonesia, with a focus on identifying schedule and cost analysis estimates at University X in Surabaya. This research uses a qualitative research approach, involving interviews with construction parties directly involved in the field. The data collected was then analyzed using descriptive analysis, which involved scheduling estimates using Microsoft Project tools. The research results show that poor planning, insufficient resources, and ineffective communication are among the factors that contribute
to construction project delays. The research also found that the effective schedule and cost by eliminating delay factors on this project was 32 weeks and IDR 33,566,78,158, then methods and alternatives that can be applied according to actual conditions in the field are accelerating work that is on the critical path. The research results show that the implementation of these strategies and methods can produce a project schedule that is 2 weeks faster. The contributions of this research include
providing an in-depth look at the factors that contribute to construction project delays and proposing practical strategies to speed up schedules. The results of this research can provide information to project managers and construction practitioners on how to improve their project management practices and achieve better results.

PENGHITUNGAN JUMLAH POB (PERSONNEL ON BOARD) DI FASILITAS ANJUNGAN LEPAS PANTAI BERBASIS COMPUTER VISION

Akbar Darwis — 2024-11-29

This paper will discuss about the use of computer vision technology in calculating the number of people entering and leaving wellhead facilities. In general, offshore platform facilities are divided into 2 (two) types, namely wellhead facilities and processing facilities. Limiting the number of people in wellhead facilities is closely related to the availability of safety devices and evacuation equipment in emergency conditions. This limitation is occur with a strong reason, considering that at wellhead facilities there are some of dangers that have the potential to harm workers, including: high pressure, toxic gas, flammable gas and high temperature. This research is case research and field research, where from the problems that occur in the field, data will be collected in the form of solutions that have been implemented, further be analyzed and put forward better and more efficient solutions (in this case utilizing computer vision technology).

PENGONTROLAN SUHU DAN KELEMBABAN PADA RUANGAN MESIN PEMINTALAN SERAT BENANG

Tatang Hidayat — 2024-11-29

The textile industry is now entering the Industrial Era 4.0, which aims to increase production efficiency, reduce waste, and reduce costs. In the implementation of Industry 4.0, all production elements, such as equipment, operators, and products, must have intelligence. To achieve this, production machines, especially yarn spinning machines such as blowing and carding, need to be equipped with intelligent devices. Currently, these machines do not meet the requirements due to the lack of a control system that can build intelligence. Therefore, it is important to equip these machines with a monitoring system consisting of data processing modules, sensors, and data processing systems. This monitoring system is very important in the yarn spinning industry, because production control is a crucial aspect in the implementation of Industry 4.0. This study aims to design a monitoring system for blower and carding machines that can provide real-time information on the amount of production, machine operating status, and electricity usage. This data will be displayed in graphical form (dashboard) and can be accessed via a local network using a web browser on a computer or smartphone. With this system, management can monitor production activities in real-time, thereby reducing costs and increasing machine efficiency.

UJI ERROR METER PADA KWH METER PASCABAYAR 1 PHASA MEREK MELCOINDA DAN MEREK SANXING YANG DIGUNAKAN OLEH PT PLN (PERSERO) SEBAGAI ALAT UKUR PEMAKAIAN ENERGI LISTRIK

Nanda Restu Handoyo — 2024-11-29

PT Perusahaan Listrik Negara (Persero) or commonly abbreviated as PLN is an Indonesian state-owned company operating in the electricity sector, which has one mission, one of which is running the electricity business and other related fields, focusing on customer satisfaction, company members and shareholders. share. To make this happen, PT. PLN uses a tool called a kWhmeter to calculate the number of electrical ener-gy transactions that have been used by customers. Before a kWhmeter is installed on a customer's plot, the kWhmeter must first be tested meter error. If the test meter error reading test is not implemented, then there is a possibility that the kWhmeter will experience interference, causing inaccurate electrical energy measure-ments which can cause losses to the PT. PLN or the customer. The test meter error functions to find out the magnitude of the meter error value for each kWhmeter carried out in the PLN warehouse, if the test meter er-ror results are still within the class range, the kWhmeter is ready to be distributed to PLN customers. By im-plementing the test meter error, you can eliminate kWhmeter abnormalities caused by the product or manufac-turer making the kWhmeter. The test error meter also functions as a physical check for the kWhmeter to have no defects before it is installed on the customer's plot. The test meter error was implemented at PT. PLN (Persero) based on Directors Regulation (Perdir) 088-Z.P/DIR/2016 which is now Directors Regulation (Perdir) 0028.P/DIR/2023.

PERENCANAAN DAN PERANCANGAN COWORKING SPACE UNTUK PELAKU EKONOMI KREATIF DI KOTA SURABAYA DENGAN PENDEKATAN ARSITEKTUR PERILAKU

Belinda Raquel Wijaya — 2024-11-29

Recently, the creative industry has begun to develop in the community, especially with the development of the digital world. Many young people who pioneer work in the creative industry world start from becoming freelancers or creating startup companies and need a place to work and connect. So, with the planning and design of coworking space with the theme of behavioral architecture, it will help accommodate the work needs of creative industry workers. Architectural programming is used as a design method consisting of the preparation stage, problem identification, data collection, analysis, design concepts, and architectural design. The design location is on Jalan Dr. Ir. H. Soekarno, Surabaya. The theme of behavioral architecture is made with a vibrant macro concept that reflects the behavior of creative industry workers in working and territoriality in the micro concept of space. The result of applying the concept in the design is a building that has one mass to facilitate access to all rooms and is circular in shape that depicts dynamics and room design that supports certain activities with the selection of furniture colors. The planning and design of coworking space is made with consideration of various studies and analyzes, so that the design of coworking space is expected to be more optimal.